About Us

Naala is an Australian digital & technology services agency specialising in advisory services, APIs, middleware and integration, content management, and digital development. Since 2013, we’ve been helping businesses bridge the gap between complex technical needs and practical, effective solutions.

Our philosophy is simple:

Be accountable and honest, with clarity at all times.
Empower businesses to understand and define their online requirements.
Select the right tools for the right solution, every time.

Founded by John Avery, Naala is based in Sydney, Australia. With decades of experience in projects from enterprise to small businesses, Naala applies a rigorous test, track, and learn approach to solutions of any scale. Whether you’re a small business or a large organisation, our expertise ensures a tailored and dependable outcome.

For medium to large projects, Naala collaborates with a talented network of developers, project managers & designers—our “small army”—to deliver robust, scalable solutions efficiently and effectively.

Meet the Team

Leon Kelly

Managing Director

Leon Kelly is a seasoned technology leader with a proven record of driving innovation and transformation across industries like media, insurance, banking, startups, and consulting. As a visionary in digital strategy, he specialises in building high-performing teams and delivering scalable solutions that create exceptional stakeholder value.

A sought-after expert on AI and technology scale & transformation, Leon is passionate about solving complex business challenges through innovative, collaborative, and culture-driven leadership.

John Avery

Founder & CTO

John Avery brings over two decades of web software development expertise, having launched his career after moving from England in 1999. He has worked with major organisations like Yahoo!7, Bayer, News Ltd, and Sitback Solutions (Sydney Opera House), as well as numerous freelance projects.

Now CTO at Naala, John specialises in PHP, VueJS, Drupal, APIs, integration, and architecture. An active member of the Drupal community, he combines technical excellence with a passion for innovation.

Matthew Greally

CRO

Matt Greally brings over 15 years of experience in solution sales across SaaS and digital agencies. Known for his ability to bridge the gap between technology and business, he has even won a hackathon, demonstrating his deep understanding of the tech landscape as a sales professional.

Matt has played a part in the growth of unicorn companies like NetSuite, BigCommerce, and Zuora, contributing to their success through exceptional sales performance and strategic insights.

Henry Tong

Program Manager

A highly accomplished program manager and agile expert, recognized for driving innovation and delivering impactful results in system integration, digital product development, and technical program delivery. With a history of launching industry-recognised products, Henry excels at leading teams to achieve strategic goals while implementing best practices that foster success and scalability.

A seasoned professional in operational strategy and project execution, Henry brings deep expertise in managing initiatives from conception through benefits realisation.

Let’s Build Something Amazing Together!

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